ENTERTAINMENT

In the network television and cable industry, my experience started with CBS Sports advertising for March Madness, the Winter Olympics, U.S. Open tennis and U.S. Open golf championships and continued with advertising for The David Letterman Show, CBS Entertainment and CBS Broadcast International. The agency, where I was Creative Director, pitched and won projects for NBA on TNT, NFL on TNT and the TNT Originals entertainment account. With new business wins of the A&E and History channel accounts and projects from ESPN, the sports and entertainment experience was fast becoming my forte. (See separate sections for TNT, A&E and ESPN.) For Track Entertainment, I created music promotion materials for the Sting sponsored by Compaq Brand New Day U.S. and European concert tours. Specializing in music promotion and experiential marketing, I then worked with Track on creative for the Britney Spears tour sponsored by Pepsi, Shakira sponsored by Pepsi, and Dixie Chicks sponsored by Lipton and Nickelback sponsored by Jim Beam. For Hearst Consumer Marketing, I worked on Katy Perry's Katy Kat -- Covergirl cosmetics for Cosmo, Magic Mike XXL for Warner Bros., Me Before You for Warner Bros., Hulu Original productions for Esquire, Lipton Be More Tea music festival at Universal Studios for Cosmo, and integrated promotions for Discovery+ Streaming service with HGTV Magazine, Food Network Magazine and Woman's Day.

Art Direction, Graphic Design, Creative Direction