WINES & SPIRITS
Instrumental in winning new business, I am widely credited with helping to grow ad agency Grybauskas Beatrice from 6 to 60 employees and from $5M to $60M in billings with account wins including Heublein's Jose Cuervo, Black Velvet, Smirnoff and TGI Friday's mixers. Using my relationship with previous client the Commercial Office of Spain, I brought the Wines from Spain, Brandy de Jerez, Rioja and Olive Oils from Spain accounts to the agency, where my ad work for Spain earned 2 Silver Clio Awards. Since my introduction to the client in 1988, my professional relationship with Wines from Spain has totaled 20 working years. Previous creative work at GB included Glenmore Distilleries' Scoresby Scotch, Fleischmann's gin and vodka, Old Thompson, Yellowstone and Amaretto di Amore. For Track Entertainment, I created, pitched and won the Rack House experiential marketing and design project for Nickelback concerts sponsored by Jim Beam. The project was to transform the arena into a distillery experience for concert-goers. The result was 3 tractor-trailers-full of traveling sets delivered on time and on budget. In the past 13 years with Hearst Magazines, I've worked on many other wines and spirits projects including advertising and promotions for Mirassou Winery, Tullamore Dew Irish Whiskey, Milagro Tequila, Johnnie Walker and Anheuser-Busch's Budweiser, Bud Light and Bud Light Lime.
Art Direction, Graphic Design, Creative Direction
