SHELTER

Just as Hearst partnered with Food Network to create Food Network Magazine, HGTV and Hearst developed the next new publication HGTV Magazine. As a consultant to the Hearst creative team, I was integral in the marketing effort to bring the new magazine to life. That meant generating ideas and layouts to sell in to potential shelter advertisers—interior and exterior, building and design materials, paint, carpet, flooring, decking, appliances, windows, entertaining, furnishings, insurance, pets, retailers etc. The following represents a portion of the marketing effort for HGTV Magazine and Hearst Magazines.

Art Direction, Graphic Design, Creative Direction