TNT SPORTS

When Turner Network Television opened their search for an agency to create advertising for the inaugural year of the NBA on TNT, they found a small, 6-person creative boutique with CBS Sports experience. Having worked on NCAA March Madness, the Winter Olympics, US Open Golf and US Open Tennis Championships on CBS Sports, it was just the creative spark that TNT was looking for. The agency where I was Creative Director pitched and won the NBA on TNT account. Shortly thereafter, we were awarded the NFL on TNT inaugural season and the newly-formed TNT Originals entertainment account. The new business wins culminated with A+E Networks' A&E Television Network, Biography and the History Channel, United States Tennis Association and the US Open, New Jersey Nets basketball and projects for ESPN, ESPN2, ESPN International, NASCAR on ESPN, ESPN Deportes and ESPN Classic. The boutique agency bloomed from 6 to 60 employees and $5M to $60 Million in billing. We retained TNT, USTA, A&E and others for 5 years each. After parting with the agency, I continued my client relationship with ESPN. For the first project as a new consultant, ESPN called to commission me to create, write and produce the 5-minute launch video for NFL on ESPN. I went on to retain the ESPN Classic account for 8 years under my company Danjue Inc.

Art Direction, Graphic Design, Creative Direction