FOOD

My first job out of college was for an ad agency situated above a restaurant, so it was destiny that I was to design their lunch and dinner menus. Not that we all don't love our food, but it's different to work with food as an art and marketing food as a business. Early in my career I was assigned the Foods from Spain and Wines from Spain accounts, where I learned about grapes and cheeses, processes and regions, food photography and food styling, textures and aromas, glassware and plating, flavors and seasoning, restauranteurs and sommeliers. My creative work for food-related clients has included marketing for the new publication launches of Food Network Magazine, HGTV Magazine, Dr. Oz The Good Life and Delish magazine, along with advertising and promotion projects with chefs, restaurants, recipes, events, classes, tastings, retailers and more. Clients have included: PepsiCo, Frito-Lay; Lipton; Hearst Magazines: Food Network Magazine, Dr. Oz The Good Life, O, The Oprah Magazine, Good Housekeeping, Mazola, The Vitamin Shoppe, Delish, Kitchenaide, Barilla, Beef—It's What's for Dinner, Coca-Cola, Coke, Diet Coke, Dasani, Orville Reddenbacher, Skinny Girl, Pepperidge Farm: Goldfish, Nestle, Chobani, Egglands Best, King's Hawaiian, Philadelphia Cream Cheese, Uncle Ben's; Dole; Hinode; Skinny Cow, VitaminWater; Vittel; Olive Oils from Spain; AvoFoods; plus retailers Whole Foods Market, Walmart, Publix, Kroger, Meijer, Albertson's, Jewel-Osco, Safeway, CVS, Rite Aid, Target.

Art Direction, Graphic Design, Creative Direction